About


When I was asked to give a breakout session at the Dallas Society of Visual Communications National Student Show & Conference, I immediately began working on the development of a topic for this session. After some consideration, I finally settled on the topic of Thinking for a Living™. I decided to create a companion piece for my breakout session so the students would have something to take home with them. A starting place for a career in graphic design.

Thinking for a Living™ was created for those who believe that while design is a profession, it’s above all a passion. And as passionate graphic designers, we are obliged to ourselves, our industry and our clients to provide creative solutions that have persuasive branding messages, but also emotional power and aesthetic value. I believe great design is an art, not a commodity or a formula.

Students of design, young and old, literally have the world at their fingertips. More so now that at any time in history. There is virtually no limit to information nor access to it. No longer do you have to rely only on frayed design annuals, hearsay, and your campus library to explore design history, principles and applications. Google returns 1,140,000,000 results for the search term “design” in 0.07 seconds. That’s one point one four billion. Blogs and online magazines can inform you instantly of new developments. Cultural awareness feeds great design, but where do we begin the feast? My hope is to shine light from different sources on designing in a flat world.

Here I offer you a collection of recommended readings and online links that I have gathered over the years from various reliable sources. Together they illustrate the wide variety of tools modern designers have at their disposal and the breadth of influences we should have. My hope is that these resources will help guide you in your own research and growth as a designer. You should find your own priorities within my list of suggested resources, but you should also find a balanced offering of content as a beginning for your own explorations. What began as a short talk evolved into a print piece, and eventually, this site. The Thinking for a Living series is an ever-growing platform dedicated to the concept of open source design education. This site will continue to grow with additional features and updated resource lists. If you know a great book or link, we’re missing – let us know. We also have additional print companions that are already in the works. Thanks for visiting.

Duane King
Creative Director
BBDK, Inc.

Blog

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Ed Rondthaler on Spelling

At 103 years of age, living legend Ed Rondthaler, the founder of Photo-Lettering, Inc., former president of the American Literacy Council and author of The Dictionary of Simplified American Spelling, has a…

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The Storyteller's Art

The Storyteller’s Art, a forty-year retrospective of the design work of Kit Hinrichs, is now on show at the University Library Gallery at Sacramento State. The exhibition presents more than 200 pieces of…

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A Brief History of Emil Ruder

To know where we’re going, we’ve got to understand where we’ve been. Lucky for you and me, we find ourselves in the midst of a historical design revival. Both students and veteran creatives…

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Resources

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Kristina Brusa

Kristina Brusa completed her main study at the Hochschule für Grafik und Buchkunst Leipzig with professor Ruedi Baur. Kristina is specialized in book layout and corporate design and works with clients in Sweden, Switzerland and Germany.

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Rudy Adler

Rudy Adler is a writer, designer, filmmaker and thinker living in New York City. He worked at the prestigious ad agency Wieden + Kennedy 12 in Portland, Oregon where he worked under ad guru Jelly Helm.

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Sanne van de Goor

This website shows the portfolio of Sanne Josephina Maria van de Goor. I am her. But I'm sometimes also Hein Bouwman or Karin Pashouwers. I was born in 1985 in Heesch, and I am currently based in Amsterdam where I just graduated the Gerrit Rietveld Academie in Graphic Design.

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