Thinking for
a Living™

Why Man Creates

Why Man Creates is a series of explorations, episodes and comments on creativity by Saul Bass, a master of conceptual design. The film was the winner of an Academy Award and is one of the most highly regarded short films ever produced.

Humor, satire and irony are combined with serious questions about the creative process and how it comes into play for different individuals. A fascinating cornucopia of trenchant ideas and important truths, it is stimulating and enjoyable for a very broad spectrum of ages and interests.

Organized into eight major sections, the Edifice, Fooling Around, the Process, Judgement, a Parable, Digression, the Search, and the Mark, Why Man Creates is appropriate wherever creative problem-solving is the goal.

Made In Queens

Last summer in a rented garage on the outskirts of Queens, NY something incredible was happening. A group of imaginative tinkerers from Trinidad were working late into the nights creating something nobody had ever seen before: enormous stereo systems jury rigged onto ordinary bmx bikes. Traveling together, each behind the handlebars of his or her own massive homemade creation, they treat the neighborhood to an outrageous impromptu music and dance party on wheels. Directed by Nicolas Randall and Joe Stevens, Made In Queens is a documentary film celebrating the beauty these imaginative young people have brought to their adopted home.

Objectified

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Read director Gary Hustwit’s post about the film.

Objectified is currently in production and will have its world premiere in early 2009.

Featuring:
Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Anthony Dunne (London)
Naoto Fukasawa (Tokyo)
IDEO (Palo Alto)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Rob Walker (New York Times Magazine)