Blog/The pursuit of change


Below is a short excerpt from a thought-provoking article entitled Creativity? The pursuit of change that was written by friend and colleague, Carole Guevin. Carole is internationally recognized through her work as editor and founder of Netdiver, an online magazine and international design portal that has been doing its thing since 1998.

“Consumerism is pursuing the potentiality of an endless dream stream of profits for a few and, exploitation of the most. There is a lot of brainware involved in figuring out the best way to construct cheap and sell a lot. Problem ‘solving’ is mostly attached to return on investment (ROI). As the downfall of the industrious rip of earth resources is surfacing, we are now facing a whole new ball game where a paradigm shift is required, shoving once again creativity to the forefront.

Relegating the pursuit of the creative process to the farthest realm of societal awareness is no longer possible! Now exists a planetary emergency and thus a new urgency to revive the value of creativity!

In our fast changing world, the foreshadow of a networked economy that sustained so much hype in the past couple of years, comprises an underlying fundamental truth: all problems are intertwined and interconnected somehow. In a world where distance, time and boundaries have shrunk to the size of your backyard – whatever happens elsewhere is no longer possible to put either out of mind or out of sight.”

Amen sister! Download the article in it’s entirety here.


Posted by Duane King / Filed under Articles, Graphic Design
Tuesday July 1, 2008 - 11 months ago

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