Online Resources/Brands
Brand Tags
A collective experiment in brand perception. The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is.
Wednesday June 25, 2008 (4 months ago)
Lovemarks
A few years ago, Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle? And we came up with the answer: Lovemarks: the future beyond brands.
